Posts Tagged ‘Phrase’

Business Letter Closings – Are You Sincere, Faithful or True?

April 27th, 2010



Business letter closings are part of a standard format but are subject to several variations. Sometimes called the “complimentary close”, business letter closings vary by geography, type of letter and sometimes relationship of the writer to the recipient. In learning how to write a business letter, pay attention to all three in choosing your close. Your choice can change the tone of your business letter, creating a more or less formal or friendly message. Depending on your standing with the recipient, as well as the part of the world you are both in, this can make a difference in how your message is received.

Geography

In the U.K., business letters almost always adhere to long standing tradition and close with Yours faithfully, while in North America and Australia, Yours sincerely is the norm. You’ll also see Yours truly on some letters.

Type of Letter

Formal business letter closings generally use the complete phrase, such as Yours truly, and sometimes it will be amplified to Yours very truly. Letters to professionals of high standing, such as judges or senior government officials, may close with Respectfully. In diplomatic circles, business letter closings can be quite elaborate and unusual, e.g. Your obedient servant!

Relationship

When writer and recipient know each other well, more casual closings are acceptable in North America and Australia, and sometimes even in the U.K. Popular choices include Best Regards, Regards, Cordially.

In all variations of business letter closings, the first letter of the first word is capitalized, but the second is not, e.g. Yours sincerely, not Yours Sincerely.

By: Helen Wilkie

Small Business Success – 3 Ways Gratitude Can Grow Your Business

April 9th, 2010



I love Thanksgiving. It’s my favorite holiday. Family, food, friends and football thrown in for good measure. But I digress.

What I REALLY like about Thanksgiving is it’s about giving thanks. And I think gratitude is one of the most powerful emotions out there. Why is it so powerful? Because it has the capacity to change your life.

My business and life are going great right now, better than I had planned, but it hasn’t always been that way. There were plenty of times where things were looking pretty bleak. During one particularly bleak time, a friend told me to just start listing everything I had in my life to be grateful for. Now, when things are looking pretty bad, it can be easy to say “everything sucks, I have nothing to be grateful for.” But, if we’re honest, we know that isn’t true. There’s always something, no matter how small, that is in your life you can be grateful for, and sometimes you just need to take a step back to see it.

What’s so amazing about gratitude is it’s so simple yet it has so much power – in fact, it’s so powerful it can start turning things around for you. Now, granted, being grateful all by itself will probably not turn a sinking business into a profitable one. But, it CAN be the catalyst to a transformation.

Why does this work? Well, if you’re a fan of the Secret and law of attraction, you’ve heard the phrase “what you focus on expands.” So if you focus on all the things you’re grateful for instead of all the things that aren’t working, the universe will bring you more things to be grateful for and less of the things that aren’t working.

Now, while I do think this is true, I also know a lot of people do not believe this or don’t think it’s true for them. So, might I suggest another, more practical reason, for why gratitude works — because it makes you feel better.

Yes, if you start to think about all the wonderful things that are in your life and that you have to be grateful for, things don’t look quite so bleak. You’re able to break, even for just a few moments, the funk you might have sunk into. And, with that improved mindset, you most likely can see your situation a bit more clearer and start coming up with some solutions (and maybe even take some actions) to get yourself out of it.

But gratitude isn’t just about when things are going wrong, it’s also powerful when things are going right. When you’re on top of the world, it’s still an amazing practice to give thanks. If nothing else, it gives you a moment to fully appreciate how wonderful things are right now. (And isn’t that a nice feeling to enjoy?)

So, how do you start adding a practice of gratitude to your life? Here are 3 tips to get you started:

1. Feelings are important. It’s not enough to just think about being grateful, you have to feel grateful as well. When you think about all the things you’re grateful for, really feel that gratitude throughout your body. Focus on it, and feel it radiate everywhere, from your fingers to your toes. Another tip is to imagine you have a dial in front of you, and when you turn up that dial you’re amplifying that emotion. It only takes a few moments to do, but the results are amazing. Try it and see if you don’t feel so much better afterwards.

2. Write it down. My coach, Melanie Benson Strick, Success Connections, has a great daily journal which includes a space to write 5 things you’re grateful for each day. Writing is a physical activity, so again you’re anchoring that gratitude feeling in your body. If you’re really struggling right now, I would suggest taking a few minutes and writing down everything you’re grateful for each day.

3. Put out a reminder. My grandfather gave me a stuffed bear. But not just any stuffed bear, this bear has a little button on it and a story. The story is a bit longer than what I want to get into now, but the gist of it is this — the bear comes from a magical land and represents an emotion. When you push the button and give it a hug, the emotion is released. My particular bear is about love. I’ve put the bear out so I can see it every day, and when I see it, it reminds me to be grateful. (And yes, sometimes I push the button and give it a hug as well.)

I agree, it’s a little silly. But it works. And if there’s something you can put out that reminds you to be grateful, then it’s an easy way to make being grateful a daily part of your routine.

It only takes a few minutes, but the results can be amazing. I challenge all of you to try it for 30 days and see if your business and your life start to improve.

By: Michele Pariza Wacek

Your Unique Selling Proposition (USP) – Where Do You Stand in Business

March 11th, 2010



Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising and promotion. Your USP is that component in your business that makes you different from, and therefore, seemingly superior to your competitors. It is what makes your product or service different and more valuable to potential clients, and it is the main reason they will choose you over your competitors. Your USP is basically your sales message summarized in one concise statement. It is a tool for positioning your business in the minds of your prospects and customers.

Business

Without it, you’re just another company in the business market. Would you believe only 5% of the businesses develop one. It’s a major reason why many businesses fail or never reach their full potential. Creating one will help your business rise above and set you apart from your competition. In a recession, every small business is in the customer service business, it’s when customer service counts the most. So, if a small business keeps in contact with their leads, they will most likely walk away with the sale.

Unique

Thus, a Unique Selling Proposition becomes a Relevant Service Proposition or RSP a totally different concept, and one that echoes throughout your communications. What is unique about your product and/or service. You need to define just what makes you special and unique. Take a look and you’ll probably come up with several ideas of your own on how you can apply your unique experience to a niche that only you can effectively dominate. It is absolutely important that you find something which your business has or does which is truly unique in your field. For years, business trainers have stressed the importance of “USPs” (Unique Selling Propositions).

Service

One explanation maybe that we are in a recession and small businesses once again might fight for every dollar and that means they must deliver excellent customer service. In a recession, every small business is in the customer service business, it’s when customer service counts the most. “Whatever type of loan product or service a customer needs at the time, your USP should be so strong it instantaneously brings you into their thoughts whenever they think or talk about it.

Your USP is your “Unique Selling Proposition” — a simple statement of the specific advantages you bring to your clients — a clear statement of what sets you apart from your competitors. Discovering your USP is critical, but not as easy as it might seem. Consumers will verify your USP is accurate, and base future purchases on your ability to fulfill that promise. It is vitally important that your USP is translated through all of your marketing literature so existing and potential customers know what makes you different. The simplest test of your USP is how well known it becomes and how well it sells for you…

By: Robert Flowers