Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising [...]
Posts Tagged ‘Benefit’
Your Unique Selling Proposition (USP) – Where Do You Stand in Business
Posted by admin on March 11th, 2010
Posted in Articles 
Tags: Advertising And Promotion, Advertising Promotion, Benefit, Business Market, Business Trainers, Concise Statement, Contact, Customer Service Business, Echoes, Niche, Phrase, Prospects, Recession, Relevant Service, Rosser Reeves, Sales Message, Small Business, Tool, Unique Selling Proposition, Unique Selling Proposition Usp 
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