One thing I hate about this time of year are all the articles giving a roundup of the events of the year and making predictions for the year ahead. I don’t need a roundup. I was there. As for predictions, the next person who tells me the economy is likely to improve and there will be a growth in social networking is likely to get the a rude response. It’s not a prediction to state the obvious. The way the economy has been, up actually seems more likely than down. That’s the way most things go when they’ve hit the bottom. Having said that, here is my (small) set of predictions for 2010.

1. The number of small businesses will grow quickly. As people are laid off from their jobs and can’t find another they will begin to work for themselves. The ability to learn new skills quickly will become more important than knowledge in any one area.

2. Companies who sell goods and services to this market will do well. Companies small enough to change and target this market will also do well.

3. New tools will be built around the popular social networks, such as twitter, which will allow users to track and measure the effectiveness of their ‘tweets’. The social networking platforms will become even more integrated and ease of use will be prized. Twitter will be more successful than Facebook.

4. Networking groups, on and offline, will prosper as the new small business owners look to other small business owners for moral as well as business support.

5. E-commerce websites will continue to grow, but standard three and five page corporate websites will be replaced with blogs, (which will also be added to the corporate web sites) making the conversation two way. Customers will get to know the personalities of the companies they buy from through their blogs, those with unattractive personalities beware! Companies will measure their success by the degree to which their customers are willing to interact with them.

People say that in business, as in life, the internet has changed everything, but change is normal and healthy. What has changed so drastically is the rate at which things change. I make a point of always looking forward to the future, but I can remember a time when my grandmother, then the age I am now, was considered too old to learn how to use a new kitchen appliance. We can no longer afford to say ‘Enough! I’m done’. There is so much that is new to learn. The future is a challenge to us all, thankfully it’s challenge that keeps us young.

By: Lesley Charalambides