Archive for February, 2010

Starting A Home Base Catering Business – How To Start A Profitable Biz

February 25th, 2010



Starting a home base catering business can be when the most rewarding things you will ever do. When you start a home business, you are directly responsible for your income, and you don’t have to rely on your company to provide your paycheck.

With a home base catering business you can work whenever you want to, wherever. You are not tied down by the limits of your company, your boss, etc.

So what are some things you keep in mind when starting a home base business, whether it be catering or otherwise? First of all, keep no matter what business you are in, remember that you are in the business of marketing.

Even if you are the best caterer in the world, if you are not a good marketer, people will not buy your services. Therefore, you first need to figure out who your target audience will be, and then market to them.

For this, simply decide what crowd you will market to. Whether this be the younger or older crowd, making this decision will decide the course of your business. Now you need to decide which media you want to use to reach them. Whether this be offline marketing, Internet marketing, etc. making this decision is very important.

Remember, no matter which media you use, your offer needs to stand out and be compelling. By this, I mean you can’t simply be another me too out there.

You’ll need a USP (unique selling proposition) in order to get people to buy from your home base catering business. There has to be something about your business that stands out to them. No matter what marketing method you choose, this has to be the case.

Another great tip for your catering business is to not try to sell based on being the cheapest. When this happens you will always be undersold by somebody who comes along and sells their services more cheaply than you. Unless you are Wal Mart and can operate with razor thin profit margins based on pure mass volume of sales, this would not be a good business strategy for your home business.

When you sell based on good marketing, you won’t have worry about other people being cheaper than you, because you will simply out market them. Follow these tips to starting a home base catering business and you will find the process easier than you ever thought possible.

By: Shawn Mitchell

No Laughs Business Gaffes

February 25th, 2010



We’ve all had those forgettable moments of monumental stupidity. Who hasn’t got a faux pas in the closet that still gets talked about? While goof ups in general may do little harm other than dent the ego, business gaffes can have much more serious consequences.

Here’s a list of some of the big business gaffes that must be avoided at all costs.

Saying the incorrect thing. In today’s hyper sensitive world, you can’t be too careful with what you say… or do. Politically insensitive comments, or off color jokes that can be construed as being racist, are going to win you no popularity points. In fact, they will probably cost you your reputation, and some business.

Also, mind your hands. Certain cultures are very conservative when it comes to physical contact between professional acquaintances. Take care not to overstep the line.

Showing up late. Possibly the worst of all business gaffes! If you’re going to be late for a meeting, due to circumstances beyond your control, be sure to let the other person know. No one likes to be kept waiting and being late shows a lack of respect for the other person and his or her time. And be careful not to be late a second time!

No email manners. The ease of emailing is the undoing of many who don’t know how to use it. Think before you send out cc’s to everyone in your address book. Take care that you’re not forwarding a trail of email messages with confidential information. Sometimes you might send out a completely irreverent, irrelevant and therefore unnecessary email to the wrong person. Save the frivolous for your personal email id.

Dressing wrong. Sure, the business environment has changed beyond recognition, and things are casual on the surface, but that doesn’t give you a license to dress trashy. Check the appropriate dress code for meetings and other occasions, unless you want to stick out like a sore thumb. A cardinal rule is that it is better to overdress than turn up in your well worn jeans, no matter how good you look in them.

Having too much fun. Think of the last party you were at and who was an absolute nuisance out there. Chances are, he or she had one too many. Even a social gathering at work, is still business. While it’s OK to let your hair down a little – indeed, you might come across as being churlish or a poor sport otherwise – don’t overdo it. Know how much liquor you can hold, and drink less than that.

Weak body language. While each of us has areas of improvement in this department, things like a limp handshake or lack of eye contact can make you come across as a weak or diffident person. And no one wants to work with such people. This one is hard to work on, but do it you must.

By: Akhil Shahani

Small Business Brokers

February 24th, 2010



Business brokers act as matchmakers in the world of business. They bring together small and medium-sized businesses. Small businesses have their own limitations owing to their limited presence in the market. Though most of the business brokerage firms help in selling all sizes of businesses, there are specialized business brokerage firms for selling small businesses also. Through their contacts with big corporations, they can get a good selling price for a small business.

For this they could charge a small fixed fee and then a commission. The commission is calculated with the sales price as the base. It is generally negotiable. Various surveys have indicated that as many as one-third of the business brokerage firms in the US fall into the “”small businesses”" category. The small business brokerage field can yield a lucrative income.

Even a sole proprietor in this business has an average income which runs into six figures. The smaller businesses can sell for around 200,000 dollars. That could mean revenue of around 10 to 15 thousand dollars from one single transaction, for a small business brokerage firm.

Many of the small business brokers operate in small towns and cities where big brokerage houses do not have branches. It only takes good networking, a small amount of capital and knowledge of the laws concerned to start this business.

You can take a franchisee of certain big business brokerage firms and start making matches in your hometown. The business has a low risk factor and can earn you good money. But remember: the margins are coming down increasingly, as competition is getting stiffer with the entry of several new businesses brokerage firms, which are keen to tap the small business sector also.

By: Steve Valentino