Business Continuity Audit

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Question anyone on the things they visualise when they think about a theme park and they will most likely say, ‘rollercoasters and lines’.

The fact is that theme parks are interchangeable with queues and lots of potential visitors tend to be discouraged from attending as a result of an expectancy that the day will likely be squandered standing in line.

Fortunately, advances in technology have led to a number of ways whereby amusement parks can shrink queue times while simultaneously enhancing the in-queue experience.

Electronic digital signage is easily integrated into an amusement park in order to minimise lines and enhance the overall experience for the consumer.

It is very common today to notice electronic digital signage utilised at the entrance of a theme park to show present queue times for major rides. This type of system facilitates crowds to be dispersed more equally as customers will bypass proceeding in the direction of rides with the lengthiest queues. Precisely the same system is often put to use at the entrance to each individual ride. In major theme parks, the size of a line could increase substantially within the time it takes for a customer to reach the ride. If further electronic digital signage is in place at the entrance to the ride, the customer can then decide if they would like to stand in that particular queue, or to venture elsewhere. Digital signage is in addition invaluable for exhibiting any ride closures that may have occurred.

This is not only beneficial to the customer, it also operates to the benefit of employees. Shut rides can cause anxious and miserable customers, which in turn has an effect on the staff. If customers are prewarned and can refrain from heading for shut rides, this will be responsible for an overall improved experience for them. This may also boost overall business revenue as unsatisfied customers are unlikely to come back, though people who enjoy their experience most certainly will.

Electronic digital signage can also be employed in-queue. Screens showing adverts can be played to customers that are lingering in line. This not only acts to entertain visitors, but in addition stands as an additional source of income for the park. These types of systems are currently less widespread in UK theme parks, yet are spread across the board in the USA.

Inspite of being used as an advertising method, provided that the correct sort of commercials are broadcast, the visitor will realise this as a source of amusement.

Additional crowd control solutions are often needed during a parks peak times. The crowd barrier can be used to handle and control any overflow of queue lines that may arise on particularly busy days. This benefits the customer as a fair queue system is maintained and consequently makes life simpler for the employees as they are coping with less stressed visitors.

Electronic digital signage combined with the utilisation of the crowd barrier when needed can make certain that the day flows without problems for all visitors. When visitors are exiting a theme park in a great mood, it’s likely that they’ll come back again. Also, they are more likely to tell acquaintances about their good experience, which in turn may inspire them to visit sometime aswell.